All about Talent Signals

For the past year, we've been asking one question: How will AI change marketing? A better question to ask may be: How will AI change the value of a brand?" Photo by ROBIN WORRALL on Unsplash Conventional wisdom suggests that AI levels the playing field. AI can write copy, generate visuals, summarise research and personalise campaigns in minutes. The barriers to content creation have never been lower. But when everyone has access to the same tools, execution stops being the ad

Why ‘Brand Matters’ more in the age of AI and not less? Photo by Zdeněk Macháček on Unsplash People are overwhelmed. Candidates are overwhelmed. Customers are overwhelmed. AI is increasing the amount of information available, not reducing it. As a result, people rely on mental shortcuts. Those shortcuts are often brand-based. When you hear: Apple, one associates design, simplicity and a premium experience. With NVIDIA, you associate AI, innovation and technical leadership. Th

When I started in this field, employer branding meant something fairly contained. Build the EVP. Create the content. Tell the company story. Looking back, we'd only just scratched the surface. Photo by Kyle Smith on Unsplash The evolution has been gradual. We moved from recruitment marketing to employer branding. From careers pages to storytelling. From broadcast to conversation. Each shift expanded the practice. The next one expands it further, and I think it's the most sign